The Start of Something new
About Harnett Cares
Harnett Cares is an upcoming community-based media, marketing, and events project powered by The Creative Lane Company, LLC — a startup dedicated to building avenues for inspiration, innovation, and growth.
The mission of Harnett Cares is to facilitate greater access to and awareness of resources, services, and opportunities while fostering meaningful community connections to help residents, businesses, and organizations in Harnett County feel more informed, supported, and connected.
Why It’s Needed
In today’s world, public infrastructure isn’t just about roads and buildings — it’s about systems that connect people to resources, opportunities, and each other. Communities need more than services. They need frameworks that help those services reach the people who need them — and allow those people to actively shape the future of their community.
Project Objectives
What It Aims to Solve
Many communities — especially in rural areas like Harnett County — face barriers that make it harder for people to access resources, stay informed, and feel connected. Without a central hub or shared framework, residents, businesses, and organizations struggle to work together efficiently — leading to missed connections, underutilized services, duplicated efforts, and gaps in support.
Through this new creative framework, Harnett Cares aims to solve these challenges by:
- Strengthening local partnerships
- Enhancing small business vitality
- Advancing access to opportunity
- Fostering local pathways to success
- Supporting business retention and expansion
- Contributing to local capacity building
- Empowering communities through access
- Encouraging cross-sector collaboration
- Reinforcing a thriving entrepreneurial ecosystem
- Promoting meaningful public-private partnerships
Why a 360° Approach?
No single solution can meet the diverse needs of a rural community. Real impact comes from looking at the full picture—how people get information, where they find support, how they participate, and what barriers keep them from engaging fully.
The Harnett Cares framework is built to reflect that. It's a 360° approach that brings together communication, visibility, outreach, engagement, and local collaboration in one connected system. Each piece is intentional, designed to strengthen another—creating a more complete, accessible, and sustainable way to support residents, businesses, and organizations alike.
A New Framework for Connection and Sustainability
Reimagining Local Communication
Access. Awareness. Collaboration.
Harnett Cares is designed to lay the foundation for a more centralized and accessible method of local communication. It will serve as a solution to the challenges of scattered information, gaps in access, and the lack of consistent connection that affects residents, businesses, and organizations alike. By streamlining how local information is shared and received, the project will help ensure everyone has a clearer path to the resources and engagement needed to support their goals.
Harnett Cares will serve as a community-driven communication and connection hub, bringing together residents, businesses, and organizations in one place. It's about sharing resources, promoting events, featuring local services, coordinating efforts, cultivating connections and so much more! The plan is to create a county-wide system where local information flows freely and connections can happen more easily and effectively.
Featured Partners
A Role in Local Economic Development
Empowerment. Opportunity. Resilience.
In rural counties like Harnett, economic development shouldn’t be defined solely by recruiting big business, outside investment, or corporate employers. It also needs to start at home and build from within by empowering residents, supporting small enterprises, and strengthening the social and economic fabric of the local community.
Harnett Cares aims to support this approach by serving as an unconventional economic driver, with a focus on building a new infrastructure that supports community well-being and fosters better pathways to success for the people who live and work in our community.
The Framework
Bringing the Mission to Life
Community-Wide Support
By building a structure for consistent communication and collaboration, Harnett Cares will strive to strengthen the local information ecosystem, support day-to-day connection, and foster sustainability across the entire community.
This vision includes ongoing plans to contribute meaningfully to local economic stability, in ways that reflect the needs and strengths of the community. It’s not about replacing what’s already working — it’s about amplifying it, connecting it, and filling the gaps with purpose and creativity.
A 360° Approach
Support from Every Angle
Harnett Cares is more than a project—it’s a new framework designed to strengthen connection, increase awareness, and create new pathways for community support.
The project is designed to support residents, businesses, and organizations through improved communication, increased visibility, and a creative approach to community engagement. At its heart, the project will provide a space for connection, collaboration, and access—bringing the community together with purpose and impact.
Community At The Core
Connecting People and Possibility
Benefits For Residents
Plug In. Stay Informed. Thrive.
Harnett Cares will strive to increases access to local resources, opportunities, and information—helping individuals navigate daily life, discover support systems, and stay connected to their community. A more informed and supported resident base contributes to a stronger workforce, healthier families, and increased local engagement—all key ingredients for long-term economic resilience.
- Gain access to local resources, support, and community programs.
- Connect with neighbors, events, and volunteer opportunities.
- Have a voice in local conversations and initiatives.
- Learn about important services, assistance programs, and advocacy efforts.
- Participate in activities that improve community well-being.
Benefits For Businesses
Show Up. Stand Out. Succeed.
By offering opportunities for visibility, promotion, and connection to local customers, Harnett Cares will help small businesses and entrepreneurs compete, grow, and thrive. Whether it’s through the directory, community calendar, spotlight features, local events or creative offerings, the project will aim to create a supportive ecosystem where local spending, loyalty, and collaboration are not just encouraged—they're celebrated.
- Increase visibility through promotions, partnerships, and networking.
- Access opportunities for collaboration and community engagement.
- Strengthen relationships with local customers and fellow business owners.
- Get involved in initiatives that drive local economic growth.
- Showcase your business through sponsorships, events, and impact-driven programs.
Benefits For Organizations
Work Together. Reach Farther.
Strong communities rely on strong support networks. Harnett Cares will help organizations expand their reach, find volunteers, promote their programs, and work alongside others. This type of community infrastructure is essential for fostering stability, and creating meaningful impact that improves quality of life—a cornerstone of sustainable rural development.
- Expand outreach and connect with those in need of your services.
- Build partnerships with businesses, volunteers, and community groups.
- Gain support for events, programs, and advocacy efforts.
- Increase awareness of your mission through community-driven initiatives.
- Recruit volunteers and supporters to help strengthen your impact.
Join The Mailing List
This is just the beginning of something wonderful for our community.
Connect with Harnett Cares and get notified when the project launches!
Connect with Harnett Cares and get notified when the project launches!
