Advertise With Harnett Cares

It’s More Than an Ad — It’s a Community

Connecting local businesses with local customers.

Looking for ways to promote your business, organization, or event? Harnett Cares offers multiple advertising opportunities designed to connect you with the local community. Whether you’re looking for visibility through digital content, directories, or event promotions, there are options to fit different needs and budgets.

Ways To Advertise

  • Business Directory

  • Event Calendar

  • Sponsored Content

  • Digital Media Ads

  • Website Ads

  • Shop Local Section

Things To Know About Advertising Opportunities

How to Use This Section:

Click on any question below to expand the answer. Click the question again to close it. For a deeper dive into Harnett Cares, visit the about, explore or get involved pages. 

What types of advertising options are available?

Advertising options will include featured placements across the website, business directory, community calendar, and select digital content like Harnett Cares TV. You’ll also find opportunities for display ads, newsletter features, sponsored content, and promotional placements tied to specific programs or themed content.

In addition to services and events, advertising space will be available for products—whether you’re launching something new, offering a local favorite, or showcasing seasonal collections.

Can I advertise my event, business, or service?

Yes! Advertising is open to local businesses, organizations, event organizers, and service providers looking to reach a broader Harnett County audience. Whether it’s a one-time event or ongoing promotion, there are options to help you get seen.

Can I advertise my products?

Yes! Businesses, makers, and sellers can advertise their products through featured listings, digital spotlights, and special product promotion opportunities on the website and across select content. Whether you’re selling locally made goods, branded merchandise, or creative offerings, product advertising will be available to help increase your visibility and reach your ideal audience.

If you’re not sure where your product fits in, fill out the interest form to start the conversation!

Can I offer discounts to the community?

Yes! Offering discounts is a great way to support the community while also increasing visibility for your business. Whether it’s a limited-time offer, a special rate for local residents, or a community appreciation promotion, there are ways to highlight your discount through advertising or as part of a larger campaign.

You can include your offer in your ad placement, or explore collaborative opportunities to feature it through Harnett Cares content. If you’re interested, click “Get Involved”  and fill out the interest form to get started.

What is sponsored content?

Sponsored content is a storytelling-based form of advertising that allows businesses, organizations, or sponsors to share their message in a more engaging and informative way. Instead of a traditional ad, sponsored content appears as an article, interview, spotlight feature, or video that aligns with the overall mission of Harnett Cares while highlighting your brand, product, service, or impact.

It’s a great way to connect with the community, build trust, and share your story in a format that feels authentic, not salesy. If this type of visibility sounds like a good fit, fill out the interest form to explore creative ways to bring your message to life.

What is the difference between advertising options, partnerships, and sponsorship opportunities?

Each type of involvement offers a unique way to support and engage with Harnett Cares:

  • Advertising is a paid promotional opportunity designed to give your business visibility. This includes featured ads on the website, calendar, directory, digital content, and print media.

  • Sponsorship involves financial or in-kind support for specific programs, events, or content. Sponsors receive recognition and visibility tied to their level of support, such as logo placement, mentions, and co-branded opportunities. Sponsors also gain increased access to featured advertising options, priority placement, and exclusive sponsor-only ad perks.

  • Partnerships are more collaborative and typically involve an ongoing or active role. Partners may contribute time, services, or shared resources and often work alongside the project to co-create content, lead initiatives, or support long-term goals. Certain types of advertising are also included as part of partnership opportunities, giving partners enhanced access to featured placements, priority visibility, and exclusive partner-only perks that align with their involvement and impact.
Are advertising options only for businesses?

No—while advertising is designed with local businesses in mind, options may also be available for nonprofits, community groups, and individuals who want to share relevant events, programs, or announcements. If you’re interested, fill out the interest form to get started.

Do you help with graphics?

No—while advertising is designed with local businesses in mind, options may also be available for nonprofits, community groups, and individuals who want to share relevant events, programs, or announcements. If you’re interested, fill out the interest form to get started.

How much does it cost?

Rates will vary based on placement, duration, and type of ad. Pricing will be designed to be accessible for businesses and organizations of all sizes. For details, fill out the interest form to get started.

Advertising with Harnett Cares  will be a powerful way to connect with the community and increase visibility for your business, organization, or event. Whether you’re looking to reach local customers, promote an upcoming event, or showcase your brand, there’s an opportunity to fit your needs.

To receive information about available advertising opportunities, fill out the interest form to start the conversation.

Join The Mailing List

This is just the beginning of something wonderful for our community.

Advertise With Harnett Cares

Looking for ways to promote your business, organization, or event? Harnett Cares offers multiple advertising opportunities designed to connect you with the local community. Whether you’re looking for visibility through digital content, directories, or event promotions, there are options to fit different needs and budgets.

Stay tuned for updates!

Business Directory

Get listed where locals find trusted businesses and services.

Digital Series Advertising

Get listed where locals find trusted businesses and services.

Community Calendar

Promote events and connect with attendees looking for things to do.

Sponsored Content

Feature your business through engaging articles, community highlights, and newsletter promotions.

Shop Local Section

Showcase products, services, and creative works from local vendors, artists, and businesses.

Affiliate
Marketing

Collaborate through referral-based promotions, where businesses can gain exposure and drive sales through the platform.

Things To Know About Harnett Cares

How to Use This Section:

Click on any question below to expand the answer. Click the question again to close it. For a deeper dive into Harnett Cares, visit the about, explore or get involved pages. 

1 : Is Harnett Cares a Non-Profit?

No. Harnett Cares is a purpose-driven pilot project under The Creative Lane Company, LLC—a for-profit business committed to building avenues for inspiration, innovation and growth.

While the project operates with a strong social impact mindset—prioritizing people, connection, and community—it is part of a profit-for-purpose model, not a nonprofit organization.

 

2 : Who is this for?

This project is designed for everyone in the community-residents, business owners, creatives, nonprofits, local agencies, and everyone who wants to connect, contribute, or benefit from shared opportunities. If you live, work, serve or care about Harnett County, there’s a place for you here!

4 : How can I get involved?

Harnett Cares is designed to be community-centered and collaborative, giving everyone a chance to contribute in a way that feels meaningful to them. Click on “Get Involved” to explore all the options available and fill out the interest form to share how you’d like to connect.

A Project of The Creative Lane Company, LLC

© Copyright 2025.  The Creative Lane Company, LLC. 

All Rights Reserved.

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